Customer Relationship Management (CRM)
Oakton provides specialised consulting services around all aspects of Customer Relationship Management (CRM) solutions.
We understand that customers want to be recognised as individuals, and you need to provide improved services - but at the same time, ensure that these services enhance your bottom line.
Our Customer Relationship Management (CRM) approach helps organisations to achieve high performance by transforming their marketing, sales and customer service functions to support increased growth, profitability and greater operating efficiency.
Our focus spans all areas of your CRM solution. Starting with your business drivers, people requirements and the organisation’s culture, we work with our clients to define the organisation’s vision and strategy, specific functional and technical requirements, existing infrastructure, and the applications deployed.
The result: we deliver an integrated CRM model that supports your organisational needs and meets your customer expectations.
The Oakton Difference
We understand the CRM needs of the Australian marketplace and the technology that supports it. Our CRM team of consulting professionals work with a methodology that is flexible and adaptable for market conditions in Australia.
We have developed a series of proven models that reduce the risk often associated with complex projects. These include:
- A detailed CRM evaluation model that validates or refines currently deployed solutions.
- A comprehensive CRM selection model that will assist you to select the most business relevant solution for your current and future needs.
- A tailored implementation model that drives your solution implementation based on customer experience, business processes and efficient work practices across your organisation.
- Customer Analytics solutions that provide a complete end-to-end view of your customers including your relationships and transactions over time.