Business Analytics

Every business needs to understand and obtain insights around its key performance indicators, customers, markets and products.

The goal for many organisations are to have more accurate budgeting and KPI reporting processes. Other organisations may be looking to implement rolling forecasts or to have “day one” (or real-time financial) and KPI reporting against budget. Oakton work with these organisations to develop a Corporate Performance Management model with tools to make these processes more efficient and effective. Oakton has a comprehensive Assessment and Change Management method to make CPM improvements within your organisation.

Customer Analytics are about better understanding your customers and segmentation models, so as to improve your lift rates for new offers and campaigns. The Oakton team is able to provide the marketing, process and technology experience to deliver improved value for money for your marketing dollars. The services include Marketing Health-check engagements and complete operational consultancy services when running your campaigns and marketing programs more effectively.