Telecommunications is evolving, and fast. The big shift, of course, is the steady decline of traditional fixed-line services as consumers demand new and more portable wireless services and products, particularly in business, media and entertainment applications.
This has seen the rise of sophisticated network and device equipment manufacturers, dynamic software and service providers, innovative advertisers and others who must rapidly respond to an ever-changing environment or risk dropping out of the market as challenges increase from:
- increasing competition which is lowering prices across the sector for consumer goods and services
- product bundling that is shrinking revenues and profits
- changing technology such as new entertainment and data services, or those offering convergence of fixed and mobile services that are forcing businesses to invest heavily in new market products
- increasing competition from new and old players, as the boundaries between telecom and other sectors converge
- increased scrutiny from regulators and changes in national and regional regulatory policies, such as network neutrality and new access network regulatory approaches
The more connected the world becomes, the more interconnectedness becomes a factor in how businesses and organisations compete. At the heart of this dramatic change is the management of a wealth of customer, transactional and operational information. The winners will be those that achieve greater visibility and understanding of this bonanza of marketing intelligence across a more complex supply chain.
There is no doubt, a single view of a customer will become paramount and customer service will be increasingly dependent on actual customer intelligence. Churn technologies will play a larger and more important role as they predict those most likely to leave. Cloud services will only accelerate and simplify the deployment of new operating environments and new offerings, which will benefit from flexible and cost effective roll-outs.
Siloed businesses will increasingly be at risk. Organisations that don’t reduce complexity in their operations will suffer. Misalignment of business processes will only impede service and customer satisfaction.
Oakton’s telecommunications consulting experience
For businesses to benefit from the rapidly changing environment requires a detailed understanding of how the sector will evolve, the opportunities possible and the risks and uncertainties to be assessed. With years of know-how and expertise, we’ve helped align strategic objectives and processes to boost visibility and understanding of an ever growing mountain of information. We’ve improved decision-making, increased customer focus and reduced operating complexity to help clients improve returns from existing markets, enter new markets or simply gain more competitive advantage. And we’ve done this for some of Australia’s most demanding industry players.
In the last 12 months we’ve created tangible value for Virgin Mobile and Telstra.
To find out more about Oakton’s expertise in this area, please contact Shaji Sethu.